New Design System
Corteva Agriscience launched as a brand in 2019 as the result of DowDuPont spinning off their agriculture division into a separate company. At launch the brand was defined by only a logo, print colors, stock photos, and a company font. With a portfolio of more than 600 digital products with GUIs, there was an urgent need for an expanded brand design and digital design system that would establish a unified user-centric experience that was uniquely Corteva.
In order to bring the existing products and designs into a common experience, months were spent exploring, researching, and documenting concepts that would define Corteva’s digital presence going forward.
Components were carefully assembled by referencing top performing products in an effort to reduce the impact of design changes. The brand guidelines were also expanded with additional colors, fonts, and creative elements that could be used in conjunction with current designs and marketing materials.
The design system and brand updates were utilized by dozens of product and marketing teams and resulted in a reduction in roadmap timelines, sprint cycles, and annual budgets. The design system was also used as a catalyst to bring product discovery in-house due to ability to rapidly prototype future products, generating additional cost savings.
The design system continued to grow and evolve as we added new platforms such as SalesForce Lightning and Microsoft PowerApps.
